What makes a webinar master?

LPI-WebinarMasterClassGraphicSomething went wrong.

Webinars were supposed to be the low cost tool that would make meetings easier, span the globe and spread information across your organisation like wildfire.

It hasn’t happened quite like that.

Instead, webinars have become the reviled, bastard step-cousin of Microsoft PowerPoint. Widely disliked, seldom fully attended and only grudgingly accepted in most organisations.

This is a great pity. It doesn’t have to be that way. With just a little effort they could achieve their potential and be a great way to meet and share information quickly.

On 11th May I’ll deliver an LPI Webinar that explains how: What makes a webinar master?

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How to ruin your webinar – with bad timing

birdnestImage © Simon Adams, used with permission

A good webinar is built piece by piece, with each piece fitting together like a bird’s nest. When that happens, it looks elegant, runs smoothly to time and everyone benefits. All because you prepared it properly.

By the day of your webinar, you will have have already trimmed your presentation and rehearsed it. You’ve put a lot of work into getting it right – for goodness sake, don’t ruin it at the last minute by not allowing time to present it right.

There are three places to ruin your webinar – before you start, in the middle and at the end. The bit in the middle you’ve already dealt with by prepping right. You’ve a slick presentation with plenty of interaction.


How can you ensure you shine at the start and finish on a high?

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Your webinar audience isn’t all there


Image © Simon Adams, used with permission

We live in a noisy world – literally and figuratively.

When you’re conducting a webinar, you may find your audience ready to withdraw from everything else, mute their phones, turn off all alerts and quit email, just to focus on you.

You may.

It’s more likely that your audience will try to attend your webinar alongside everything else they are doing.

They will want to multi-task. You will want their full attention.

It sounds impossible, but it is possible to run a successful webinar under these circumstances; if you follow two simple rules.

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5 steps for building a great webinar

Let’s assume you are delivering a one-hour webcast. During this you may only be presenting for some 30 – 35 minutes, with the rest of the time going to housekeeping, a Q&A, and wrapping up.

How will you make those 30 minutes count?

When speaking online, you can’t rely on body language, and as a result your content becomes supremely important. In fact, it is the essential element, more important than your voice, than interaction, than beautiful slides. Content trumps them all.

So how do you create the best possible content?

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3 reasons never to use polls in webinars

Polls in webinars? In a word: no.

“But hang on, Don,” I hear you say. “I thought your watch word was interaction? Don’t polls allow you to interact with your audience?”

Again, in a word: no.

“Now you’re talking nonsense. You’re asking a question aren’t you? Isn’t that interaction?”

Again, no. It is not interaction. I never use polls in a webinar – with one important exception.

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