Your webinar audience isn’t all there

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Image © Simon Adams, used with permission

We live in a noisy world – literally and figuratively.

When you’re conducting a webinar, you may find your audience ready to withdraw from everything else, mute their phones, turn off all alerts and quit email, just to focus on you.

You may.

It’s more likely that your audience will try to attend your webinar alongside everything else they are doing.

They will want to multi-task. You will want their full attention.

It sounds impossible, but it is possible to run a successful webinar under these circumstances; if you follow two simple rules.

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5 steps for building a great webinar

Let’s assume you are delivering a one-hour webcast. During this you may only be presenting for some 30 – 35 minutes, with the rest of the time going to housekeeping, a Q&A, and wrapping up.

How will you make those 30 minutes count?

When speaking online, you can’t rely on body language, and as a result your content becomes supremely important. In fact, it is the essential element, more important than your voice, than interaction, than beautiful slides. Content trumps them all.

So how do you create the best possible content?

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3 reasons never to use polls in webinars

Polls in webinars? In a word: no.

“But hang on, Don,” I hear you say. “I thought your watch word was interaction? Don’t polls allow you to interact with your audience?”

Again, in a word: no.

“Now you’re talking nonsense. You’re asking a question aren’t you? Isn’t that interaction?”

Again, no. It is not interaction. I never use polls in a webinar – with one important exception.

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6 key elements for your next webinar

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Running a good webinar shouldn’t be a matter of chance. Too often, though it is. People show up thinking they just need to re-heat their last face-to-face talk. Do that, and you’re letting yourself and your participants down.

Make you next webinar better – and easier – by covering all 6 essential webinar elements.

What are they?

In no particular order: structure, voice, content, visuals, anecdotes and interaction.

Which of those do you think is the least important? You might be surprised at the answer.

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